Content is King, we all know this in the fast-paced world of digital we find ourselves living in.
But the challenge we often face when communicating with clients is how to keep relevant content flowing, whether it’s via digital signage or traditional marketing.
To help keep our clients digital signage fresh, relevant and connected to both their audience and brand, we enable social media integration. Showcasing your Instagram account via digital signage, allows the signage display to be fresh, relevant and evolving. Moving away from a simple static image or video.
To level up your social media engagement, we can have your social media content adjusting your digital signage ad content on the fly. For example, you share a series of products on your Instagram, then whichever post of these products gets the most engagement, the corresponding ad on your digital signage increases in the number of times it is shown, this way you can match your social media engagement to showcase the most popular and relevant content.
Going to the next level, running a campaign on Facebook that encourages people to submit a photo to enter. This user generated content can then be shared across your digital signage network, displayed as a carousel or the top 10 pics. Creating engagement and showcasing the fans of your brand!
With a user generated campaign like this the content would be vetted before getting published to your network, and to increase the mileage of this content you can also publish these to Facebook, increasing your efficiency, integrating your marketing efforts with a consistent brand and community engagement strategy.
If you’d like to level up your digital signage and explore more ways you can increase engagement, get in touch, we’d love to chat.